ABA Nation

ABA create

ABA CREATE is an initiative focused on empowering youth athletes for early preparation to transition into early entrepreneurship.Our goal is to assist each youth athlete with building their personal brand alongside their athletic performance in areas they are most passionate about.

Initiative Element

EDUCATE: Establish a strong understanding of the NIL landscape.

ENGAGE: Seek opportunities with professional industries, companies, and brands.

EXPERIENCE: Accelerated experience-based learning.

Program Features

  • Introductory pathways to post-secondary interests.
  • Mentorship from entrepreneurial leaders.
  • Personalized and professional-level branding and marketing development.
  • Focus on high-performing middle and high school athletes at launch.
  • Collaboration with family, school, and coaching staff during the athlete’s development process.
  • Youth athletes must commit to a one-year program.

Activity Focus

EDUCATE:

  • NIL Rules, Compliance, Tax Regulations
  • Personal Brand Development
  • Social Media Content Creation
  • Networking, Marketing, Promotion
  • Financial Literacy – Investing, Growing Finances

ENGAGE:

  • Connect with companies, entrepreneurs, and brands of interest
  • Sponsorships, fundraising, and contract negotiations
  • Finalize opportunities

EXPERIENCE:

  • Provide a service in an industry of interest via NIL opportunity
  • Introductory pathway to post-secondary interest
  • Complete required deliverables and evaluate performance